For this campaign, I designed a visually cohesive and engaging experience for Walnut.io, a platform specializing in interactive demos for B2B sales. The goal was to drive registrations for a webinar targeting sales professionals, revenue teams, and SaaS leaders. The campaign included two social media posts and a dedicated landing page, ensuring a seamless transition from awareness to sign-up.
The design followed Walnut’s signature branding, leveraging a bold pink and purple color palette to create a modern and dynamic feel. Soft gradients and high-contrast text improved readability while maintaining a sleek and professional aesthetic. A clean, conversion-focused layout emphasized key messaging, with strategic use of whitespace to guide the viewer’s eye toward action.
For the social media posts, the visuals were designed to capture attention quickly, using bold typography and engaging layouts that highlighted the webinar’s key value proposition. The posts balanced imagery and text, ensuring clarity even at a glance.
The landing page was structured to maximize conversions, featuring a strong hero section with a compelling headline, speaker details, and a clear call to action. Contrasting CTA buttons stood out against the background, making it easy for users to register. The design was mobile-friendly, ensuring a seamless experience across all devices.
